Fractional marketing operations for B2B SaaS

Marketing Ops that help your team scale.

Whether you need strategic guidance, hands-on implementation, or temporary leadership during a leave of absence, Pocket Ops helps growing SaaS companies build marketing operations that are efficient, reliable, and built to scale.

Let's Chat

Explore Services

You might need Pocket Ops…

When growth starts to outpace the systems beneath it.

Every campaign, forecast, and handoff starts taking more effort than it should.

Marketing and Sales don’t trust the data.

HubSpot has become difficult to manage.

Reporting takes too long.

Campaign execution feels chaotic.

No one owns marketing operations.

How we can help

The right level of operational support, right when you need it.

Pocket Audit

Understand what’s slowing your marketing operations.

A comprehensive assessment of your systems, reporting, automation, processes, and workflows—with a prioritized roadmap.

Typical timeline:

1–2 weeks

Pocket Audit

Understand what’s slowing your marketing operations.

A comprehensive assessment of your systems, reporting, automation, processes, and workflows—with a prioritized roadmap.

Typical timeline:

1–2 weeks

Pocket Project

Build or improve one high-impact operational system.

Focused implementation for lifecycle architecture, CRM cleanup, dashboards, automation, reporting, or campaign operations.

Typical timeline:

2–8 weeks

Pocket Project

Build or improve one high-impact operational system.

Focused implementation for lifecycle architecture, CRM cleanup, dashboards, automation, reporting, or campaign operations.

Typical timeline:

2–8 weeks

Pocket Partner

Your fractional Marketing Operations leader.

Ongoing strategic and hands-on support for teams that need senior marketing operations expertise without a full-time hire.

Typical timeline:

Monthly engagement

Pocket Partner

Your fractional Marketing Operations leader.

Ongoing strategic and hands-on support for teams that need senior marketing operations expertise without a full-time hire.

Typical timeline:

Monthly engagement

Pocket Bridge

Keep marketing moving while your team member is away.

Temporary leadership through parental leave, medical leave, or extended absences—without losing operational momentum.

Typical timeline:

3–6 months

Pocket Bridge

Keep marketing moving while your team member is away.

Temporary leadership through parental leave, medical leave, or extended absences—without losing operational momentum.

Typical timeline:

3–6 months

Why Pocket Ops

Senior-level thinking. Hands-on momentum.

10+ years in B2B SaaS operations

Deep marketing technology fluency

Productized, flexible engagement models

Fast onboarding, practical execution

Meet Alex

Marketing operations leadership for the moments that matter.

Alex Schaefer has spent more than a decade helping B2B SaaS teams improve the systems behind their marketing performance. Her approach blends executive-level perspective with hands-on delivery—so teams leave with more clarity, more capability, and fewer operational loose ends.

Ready to simplify your marketing ops?

Whether you need a one-time project, ongoing strategic support, or temporary coverage during a leave, Pocket Ops is here to help.

Let's Chat